Cymbiotika case study: Where others failed, DOE delivered.

Move 01

TikTok Shop

$1K → $80K+ per week, in ten weeks

Once DOE took over the TikTok Shop, things started moving fast. Within seven weeks, weekly GMV climbed from under $1,000 to over $13,000. By week ten, Cymbiotika was generating $80,000+ per week consistently, all with a lower CAC than all other paid media channels.

The rebuild covered affiliate outreach strategy, creator activation and management, and GMV Max campaign structure running in coordination, not in silos. Where previous agencies stalled, DOE had them scaling within 60 days.

• 28K+Orders in five months
• 26K+Net new customers
• 60Days to scale

Move 02

Subscription LTV as the
North Star

8X net subscriber growth

Driving orders is easy. Driving the right customer orders takes strategy and planning. DOE modeled Cymbiotika's subscription LTV from day one and only scaled spend on creators and channels where CAC stayed within a healthy ratio while targeting the highest lifetime value customers.

Growth had to translate to real business value. The result: not just more customers, but better ones.

Move 03

Meta: problem-aware,
persona-driven

−22% Meta CPA while scaling spend

DOE rebuilt the Meta strategy around who the customer actually is. Fully developed personas based on women focused on skin elasticity, gut health, and ingredient transparency shaped both targeting and creative. Rather than fishing in the same solution-aware supplement pond, DOE expanded into problem-aware audiences: people who knew something was off but hadn't found a solution yet.

UGC briefs shifted from lifestyle content to problem-and-solution storytelling, statics diversified across every persona's visual identity, and enhanced whitelisting helped launch renowned figures like Gary Brecka.

• Skin elasticity
• Gut health
• Ingredient transparency

Move 04

Google & Bing:
precision over automation

+54% conversions on 47% more spend

DOE rebuilt the Google account from the ground up. Dedicated Shopping campaigns, intentional search structure, and Cymbiotika's first-ever Demand Generation, Display and YouTube campaigns. Standard Shopping saw 250% growth.

And Bing? DOE launched it as a net-new channel and matched Google's ROAS within 30 days.

Move 05

Creative & landing pages:
making the click worth more

+$20 average order value

The DOE design team recreated the landing page strategy around persona-based listicle pages: not single-product pitches, but educational experiences that explained why a customer's gut needs three specific products working together, and what each one does. That approach increased both conversion rate and AOV by $20+.

DOE also built Cymbiotika's brand bible and go-to-market strategy from scratch, giving the brand a consistent creative voice across every channel for the first time.

• +$20Average order value, with a higher conversion rate
• 3Products explained per persona-based listicle page
• 1stConsistent creative voice across every channel

Move 06

Email & lifecycle:
rebuilt for retention

+220% email opt-in rate

The full customer journey was restructured. Automations were rebuilt for efficiency, and email automation revenue grew 31% year-over-year, with lifecycle strategy focused on converting first-time buyers into subscribers, and subscribers into long-term advocates.